Learn what professional designers know, with Do It Yourself Branding: How to Create Your Own Business Identity Without Hiring a Designer!

You'll learn:

• how to develop your own business identity,
• what is effective product and service naming,
• what you need to know for a do-it-yourself logo design,
• common mistakes that non-designers make and how to avoid them
• how to trademark a business name and logo, and much more!

This e-book includes case studies and examples from my own business and clients.

Do It Yourself Branding was written to be easy to understand by business owners and office staff with very little design or marketing experience. Read it in one weekend and it will guide you every step of the way as you create your unique business brand.

Are you wondering what the best colors for your marketing are? Do you want your marketing to attract customers like bees to honey? Of course you do!

The only thing standing between you and creating something that pulls in customers, gets attention and is memorable, is a few basic design fundamentals like COLOR.

With the RIGHT colors, you can:

• Attract and draw in your audience
• Subconsciously communicate emotions and symbolic concepts that connect the viewer with your message
• Lead the reader through your content - in the direction YOU want them to go
• Call attention to important information
• Convey a sense of professionalism about you and your business

What can happen if you choose the wrong colors? You can:

• Confuse and mislead readers
• Decrease readability and comprehension
• Cast an unprofessional light on your business
• and worse - drive AWAY your customers!

And I know you don't want to do that!

Shades of Success: Designer Secrets to Marketing with Color gives you a quick understanding of color, and provides palette examples for all the most common colors, so can immediately begin to have "a good eye for color." It will answer those questions of "what color goes with red" and "what color goes with green." It also shares some of my personal favorite sites and tools for building the right palettes for your web sites, marketing projects, personal projects and more.

Be sure to get the companion product, The Color Meaning Guide, below!

Unlock the secrets of color in all of your creative and marketing projects! The Color Meaning Guide teaches you what each color means, so you can effectively use color to convey emotion and messages to your audience.

Do you know what color represents happiness? How about what color effects hunger? Do you know which color creates peace of mind? You might be suprised! There is a color connected with many important concepts, and even best colors to use for different situations -- do you know them? Sure, some of this is common sense but unless you've studied the subject the way I have, you can make subtle psychological mistakes. This guide assures that you will always make informed decisions as you create.

Alphabetically organized by concept, the guide allows you to look up a concept or theme and cross reference it to the color that represents it.

You'll be able to use the Color Meaning Guide over and over, for every design or marketing project. This is one very affordable "secret weapon" in your arsenal of business success!

Virtual Professionals

Based on a study of 70 virtual professionals, the Virtual Professionalism in 2003 report details who virtual professionals are, what the pros and cons of working virtual are, the technology they use, and where the industry is headed. Still a handy reference for virtual professionals who are planning and strategizing their business.

Stay tuned for the new comparative survey and report!