Monday, December 11, 2006

Selling Digital Downloads

Some of you may remember the frightful saga of Quick Pay Pro that I endured last year to sell my do-it-yourself designer info products. Well, finally, that is behind me. I gave Payloadz a revisit recently, and found that two things had significantly improved since I previously tested it: the functionality and ease of use, and people's perception of PayPal in general. I had hesitated to use Paypal, exclusively, for the digital downloads, because of all the hoops a non-Paypal member would need to leap to make a purchase. That seems to be thing of the past. I also really wanted to use my own merchant account and found that nearly ever good shopping cart system charged premium rates for the ability to also sell digital downloads. Since I only have four, at the moment, it seemed like overkill.

Payloadz was amazingly simple to set up, with basic HTML skills. You do need to create your own images for cover art, and size them appropriately, which was a bit tricky (they don't tell you the optimal sizes so I had to play around to get it right, nit picker that I am!).

When you add your products, they automatically put it into a store right there on their site, so you have the added benefit of their marketing of your product. Once a product is in the store, they provide you with the code to pop into your web site, to sell your products. When someone adds a product to the cart, it tallys it up in the Paypal interface and provides the mechanism for check out. Easy as pie, and increasingly familiar to anyone who has ever used Paypal to make a purchase online.

Payloadz is not just for digital books, either - you can sell software, music, podcasts, movies, digital art, manuals, articles, files and anything that can be downloaded. I keep thinking... hmmm... what else can I sell now?

The best part - if you're just starting out, it is absolutely free to set up an account - you just pay for either a flat fee or percentage fee of sales after the first $100 in transactions.

I'm looking forward to keeping more of my profits from the sales of my ebooks, that is for sure!