Case Study: Business Card Brand

This Montreal-based musician from Senegal asked me to design a new business card for him, to replace one he'd made and printed himself. I used a promotional photograph of him against a black stage background, and removed that background to replace with a scene that depicted Africa. The font was also chosen to reflect that continent, and the colors were then all adjusted to compliment each other. The actual card has a beautiful satin finish and presents a much more professional image for him.

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